Brand Reveal: Fatty Arbuckles Hair Artistry & Lather Lounge

Brand Reveal for Fatty Arbuckles, a hair salon based in Perth, Australia. Take a look at the before/after of this rebrand and let me know what you think. If you are in need of a rebrand, don't hesitate to reach out. No matter what you are looking for, we can work together to design something amazing and set your brand apart from the rest. | Callie Cullum Design | Atlanta based graphic and website designer.
 

Annette, the owner of Fatty Arbuckles Hair Artistry & Lather Lounge (FA), reached out to me looking for an update on her current branding. Fatty Arbuckles has been in business 18+ years and has been nominated as one of Perth’s top ten salons for the past two years, quickly positioning itself as a leader in the Australian hairdressing industry.

Annette’s lease was due to expire and as she prepared to move into a new location, she felt it was the perfect time to give her current branding a facelift. However, having been in business for 18 years she wanted to make sure we kept some aspects of her current branding. The main logo has been a crown for quite some time, so we decided to keep the crown as the main logo, but redesigning it to feel much more modern. Annette also felt that she had totally outgrown the fonts used in the logo so we took the current font which was more fun and playful, and updated it to have a classic and more established feel to coincide with FA’s well known and established status in the Australian hair industry. We coupled these updates with a more refined and polished color palette, as well as a moodboard to provide inspiration and direction for the overall feel of Fatty Arbuckle’s new brand.
 

Here’s a look at the before and after:

 
 
 Before & After 

Before & After 

 
 
 

 
 
                                 Crown logo before

                                Crown logo before

                                    Crown logo After

                                   Crown logo After

 
 

What do you think? I'd love to hear your thoughts in the comments below. If you want to take a look at the full rebrand you can check it out on my portfolio